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06Build familiarity

Ico-chan the Platypus

West Japan Railway Company

  • Transport & logistics
  • Other

YataLogic’s analysis

The key point of this case

Repeated use of a transit card is complemented by an annual birthday celebration, anniversary events, collectibles and photo experiences.

From official information

Officially documented uses

  • Shares a November 1 birthday with the launch of ICOCA.
  • Provides downloadable wallpapers and animated GIFs as digital touchpoints.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

  • Shares a November 1 birthday with the launch of ICOCA.
  • Provides downloadable wallpapers and animated GIFs as digital touchpoints.

Application ideas from YataLogic

How could another business apply this?

Give an everyday service an annual ritual and something users can take home to commemorate their participation. Connect cards, apps, stations, events and merchandise through the same anniversary.

Where is it used?

  • • Shares a November 1 birthday with the launch of ICOCA.
  • • Provides downloadable wallpapers and animated GIFs as digital touchpoints.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Other roles of the same character

02Be remembered

Ico-chan the Platypus

JR West / ICOCA

Transport & logistics

YataLogic’s analysisCreate repeated encounters through everyday travel and payment, making service use itself a recurring touchpoint.

  • Transport & outdoor media
Explore the case

01Get noticed

Ico-chan the Platypus

JR West

ICOCA

Transport & logistics

YataLogic’s analysisReach confectionery, souvenir and character fans beyond the railway audience.

  • Products & packaging
  • Transport & outdoor media
  • Merchandise

Check the situation at the time of publication

Explore the case

Related cases

06Build familiarity

Suica Penguin

East Japan Railway Company

Transport & logistics

YataLogic’s analysisNatural daily contact during commuting is combined with collecting images by using stations, owning calendars and products, and looking back at earlier designs.

  • Transport & outdoor media
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06Build familiarity

Bear Do

AIRDO Co., Ltd.

Transport & logistics

YataLogic’s analysisTouchpoints form a sequence: meet the character while traveling, take a photo, obtain travel items, and keep using them after returning home.

  • Other
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06Build familiarity

Mocoron

Odakyu Electric Railway Co., Ltd.

Transport & logistics

YataLogic’s analysisUsers move, search, meet the character, make things and take finished items home themselves, making physical actions and character encounters easier to remember as one experience.

  • Transport & outdoor media
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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