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Zé Gotinha

Brazilian Ministry of Health

Brazil’s national vaccination campaign

  • Government & public services
  • Other

YataLogic’s analysis

The key point of this case

We interpret updated vaccination booklets and vaccination records as cues for the next check.

From official information

Officially documented uses

Check and update the vaccination booklet.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Provide a nationally consistent face for vaccination.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

Other roles of the same character

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Zé Gotinha

Brazilian Ministry of Health

Medicine & health

YataLogic’s analysisDirectly connect vaccination sites with calls to get vaccinated

  • Advertising
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Napo

Napo Consortium

Government & public services

YataLogic’s analysisRepeated scenes with the same characters provide shared language for discussing risks and shared memories from training.

  • Educational materials
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Kenketsu-chan

Ministry of Health, Labour and Welfare (creator)

Blood-donation promotion / repeat-donation campaign

Government & public services

YataLogic’s analysisLeaves exchange vouchers, stickers/merchandise and donation records with participants.

  • Other
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Smokey Bear

USDA Forest Service

Government & public services

YataLogic’s analysisLeaves reading logs, completion certificates, posters, bookmarks, stickers and buttons with participants.

  • Other
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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