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05Make it easier to continue

Smokey Bear

USDA Forest Service

  • Government & public services
  • Other

YataLogic’s analysis

The key point of this case

Leaves reading logs, completion certificates, posters, bookmarks, stickers and buttons with participants.

From official information

Officially documented uses

Continue everyday wildfire-prevention actions.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Provide a common face across generations, seasons and media.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

Other roles of the same character

04Make action easier

Smokey Bear

USDA Forest Service and others

Medicine & health

YataLogic’s analysisDirectly guide preventive actions

  • Other
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03Be understood

Smokey Bear

United States Department of Agriculture Forest Service (USDA Forest Service)

Government & public services

YataLogic’s analysisBreak the vague instruction to put a fire completely out into a sequence of actions and a criterion for completion.

  • Web
  • Educational materials
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Related cases

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Napo

Napo Consortium

Government & public services

YataLogic’s analysisRepeated scenes with the same characters provide shared language for discussing risks and shared memories from training.

  • Educational materials
Explore the case

05Make it easier to continue

Kenketsu-chan

Ministry of Health, Labour and Welfare (creator)

Blood-donation promotion / repeat-donation campaign

Government & public services

YataLogic’s analysisLeaves exchange vouchers, stickers/merchandise and donation records with participants.

  • Other
Explore the case

05Make it easier to continue

Zé Gotinha

Brazilian Ministry of Health

Brazil’s national vaccination campaign

Government & public services

YataLogic’s analysisWe interpret updated vaccination booklets and vaccination records as cues for the next check.

  • Other
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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