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05Make it easier to continue

Kenketsu-chan

Ministry of Health, Labour and Welfare (creator)

Blood-donation promotion / repeat-donation campaign

  • Government & public services
  • Other

YataLogic’s analysis

The key point of this case

Leaves exchange vouchers, stickers/merchandise and donation records with participants.

From official information

Officially documented uses

Donate repeatedly with appropriate eligible intervals between donations.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Serve as a common nationwide voice encouraging participation.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

Other roles of the same character

06Build familiarity

Kenketsu-chan

Ministry of Health, Labour and Welfare / Japanese Red Cross Society

Medicine & health

YataLogic’s analysisCharacter souvenirs received when participating may become take-home reminders of having helped through blood donation.

  • Web
Explore the case

04Make action easier

Kenketsu-chan

Japanese Red Cross Society

Medicine & health

YataLogic’s analysisRepresents an abstract shortage through bodily conditions. Real-time linkage with stock levels is unverified.

  • Web
  • Events
Explore the case

01Get noticed

Kenketsu-chan

Ministry of Health, Labour and Welfare / Japanese Red Cross Society

Blood donation awareness

Medicine & health

YataLogic’s analysisEnable local governments, blood centers and supporters to communicate the message in their regions.

  • Merchandise
Explore the case

03Be understood

Kenketsu-chan

Ministry of Health, Labour and Welfare / national and local governments / blood collection organizations

Medicine & health

YataLogic’s analysisBreak beginners’ questions into a question-and-answer format and guide them to the official information to check next.

  • Educational materials
Explore the case

Related cases

05Make it easier to continue

Napo

Napo Consortium

Government & public services

YataLogic’s analysisRepeated scenes with the same characters provide shared language for discussing risks and shared memories from training.

  • Educational materials
Explore the case

05Make it easier to continue

Smokey Bear

USDA Forest Service

Government & public services

YataLogic’s analysisLeaves reading logs, completion certificates, posters, bookmarks, stickers and buttons with participants.

  • Other
Explore the case

05Make it easier to continue

Zé Gotinha

Brazilian Ministry of Health

Brazil’s national vaccination campaign

Government & public services

YataLogic’s analysisWe interpret updated vaccination booklets and vaccination records as cues for the next check.

  • Other
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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