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01Get noticed

Iyayan

Consumer Affairs Agency

Consumer Hotline 188

  • Government & public services
  • Other

YataLogic’s analysis

The key point of this case

Turns local authorities, consultation offices and shopping facilities into communicators, bringing the message into shopping spaces.

From official information

Officially documented uses

  • Flyers, posters and children’s coloring sheets are distributed free of charge.
  • In 2026, shopping facilities hosted a costume character, videos and awareness displays.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Turns local authorities, consultation offices and shopping facilities into communicators, bringing the message into shopping spaces.

Application ideas from YataLogic

How could another business apply this?

Head office supplies posters and social media assets for member stores to use locally.

Where is it used?

  • Flyers, posters and children’s coloring sheets are distributed free of charge.
  • In 2026, shopping facilities hosted a costume character, videos and awareness displays.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

Other roles of the same character

04Make action easier

Iyayan

Consumer Affairs Agency

Government & public services

YataLogic’s analysisCombines remembering the number with expressing a feeling, helping create an opening line for a consultation.

  • Other
Explore the case

03Be understood

Iyayan

Consumer Affairs Agency / Consumer Hotline 188

Government & public services

YataLogic’s analysisConnect iyaya, a Japanese expression of distress or refusal, with 188 as a cue to start seeking advice.

  • Other
Explore the case

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Patcho

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YataLogic’s analysisReach everyday information and family events beyond the utility contract, spreading through photographs and conversation.

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Check the situation at the time of publication

Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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