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01Get noticed

Pipo-kun

Tokyo Metropolitan Police Department

Crime prevention, traffic and online safety

  • Government & public services
  • Web
  • Apps
  • Educational materials

YataLogic’s analysis

The key point of this case

Bring multiple policing topics together and into family entertainment, learning materials and community events.

From official information

Officially documented uses

  • Appears in online classes, games, animations, picture books and craft materials.
  • A family concert was held in 2025.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Bring multiple policing topics together and into family entertainment, learning materials and community events.

Application ideas from YataLogic

How could another business apply this?

Extend beyond explanatory articles into short games, picture books and community events.

Where is it used?

  • • Appears in online classes, games, animations, picture books and craft materials.
  • • A family concert was held in 2025.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

Other roles of the same character

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YataLogic’s analysisTurns local authorities, consultation offices and shopping facilities into communicators, bringing the message into shopping spaces.

  • Other
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Kyuta

Tokyo Fire Department

Fire prevention, disaster preparedness & emergency aid

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YataLogic’s analysisFire stations, schools, families and local organizers distribute a common face.

  • Events
  • Educational materials
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Patcho

Tokyo Gas

Gas, electricity and everyday living information

Government & public services

YataLogic’s analysisReach everyday information and family events beyond the utility contract, spreading through photographs and conversation.

  • SNS

Check the situation at the time of publication

Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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