YataLogic’s analysis
The key point of this case
When diverse groups can involve the character in their own activities, rather than only the local government using it, a sense of shared ownership may develop more readily.
From official information
Officially documented uses
Establish usage guidelines to expand use by schools, local businesses and residents’ activities. Incorporate residents’ participation into official activities through school visits and a 20th anniversary posting initiative.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Establish usage guidelines to expand use by schools, local businesses and residents’ activities. Incorporate residents’ participation into official activities through school visits and a 20th anniversary posting initiative.
Application ideas from YataLogic
How could another business apply this?
Establish usage rules and expand the scope available to internal teams, franchisees and local partners.
Where is it used?
Establish usage guidelines to expand use by schools, local businesses and residents’ activities. Incorporate residents’ participation into official activities through school visits and a 20th anniversary posting initiative.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.pref.chiba.lg.jp