YataLogic’s analysis
The key point of this case
Residents can support the character as their own representative or companion, accumulating shared local experiences.
From official information
Officially documented uses
Communicates continuously through official blogs, social media and videos, and visits domestic/international events and local communities. Works alongside Kumamoto residents and businesses in product promotion, birthday initiatives and social activities.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Communicates continuously through official blogs, social media and videos, and visits domestic/international events and local communities. Works alongside Kumamoto residents and businesses in product promotion, birthday initiatives and social activities.
Application ideas from YataLogic
How could another business apply this?
Give a regional character the job of meeting residents and businesses, as well as sharing information.
Where is it used?
Communicates continuously through official blogs, social media and videos, and visits domestic/international events and local communities. Works alongside Kumamoto residents and businesses in product promotion, birthday initiatives and social activities.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)kumamon-land.jp