YataLogic’s analysis
The key point of this case
Participation in naming and product planning may give users a feeling that they helped the characters grow.
From official information
Officially documented uses
Selected the official names from 3,779 submissions in 2023 and publicly reported the results. Extended to LINE stickers, hotel merchandise and surveys asking users which products they wanted.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Selected the official names from 3,779 submissions in 2023 and publicly reported the results. Extended to LINE stickers, hotel merchandise and surveys asking users which products they wanted.
Application ideas from YataLogic
How could another business apply this?
Before launch, involve customers in part of the naming, catchphrases, clothing or merchandise.
Where is it used?
Selected the official names from 3,779 submissions in 2023 and publicly reported the results. Extended to LINE stickers, hotel merchandise and surveys asking users which products they wanted.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)kamenoi-hotels.com