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06Build familiarity

Jumbo-kun

Chiba Jets Funabashi

  • Sports
  • Other

YataLogic’s analysis

The key point of this case

Connect people with a sense of belonging to the whole team world, including players and fans, rather than only to the character.

From official information

Officially documented uses

Defined as a player wearing number 200, the character appears in player activities, photos and visits to VIP seats. Its birthday event, Jumbo-kun Day, brings fans, players and mascots into the same story.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Defined as a player wearing number 200, the character appears in player activities, photos and visits to VIP seats. Its birthday event, Jumbo-kun Day, brings fans, players and mascots into the same story.

Application ideas from YataLogic

How could another business apply this?

Define relationships between the character and real people such as employees, instructors or players.

Where is it used?

Defined as a player wearing number 200, the character appears in player activities, photos and visits to VIP seats. Its birthday event, Jumbo-kun Day, brings fans, players and mascots into the same story.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

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YataLogic’s analysisMemories of meeting the character in the same place overlap with experiences of revisiting past versions. The Peko-chan remembered from earlier years can provide a reason to visit today.

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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