06Build familiarity

Grampus-kun

Nagoya Grampus

Sports
Products & packaging
Community

YataLogic’s analysis

The key point of this case

Being welcomed or congratulated by the character itself can bring the relationship closer to a face-to-face encounter than one-way visual exposure.

From official information

Officially documented uses

Create encounters where the character personally welcomes people through photos, autographs, customer service and handing over merchandise. Turn birthday and fan-club-exclusive events into annual opportunities to interact.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Application ideas from YataLogic

How could another business apply this?

Design direct character responses to membership registration, renewal, attendance and birthdays.

Where is it used?

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

Familiarity
Trust
Intention to engage again
Intention to share
Intention to recommend

Sources

View the official page (opens in a new tab)nagoya-grampus.jp

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YataLogic’s analysisMeeting Doala and experiencing Doala’s activities remain reasons to visit independently of game results.

Merchandise

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Jumbo-kun

Chiba Jets Funabashi

Sports

YataLogic’s analysisConnect people with a sense of belonging to the whole team world, including players and fans, rather than only to the character.

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Peko-chan / Poko-chan

Fujiya Co., Ltd.

Food & dining

YataLogic’s analysisMemories of meeting the character in the same place overlap with experiences of revisiting past versions. The Peko-chan remembered from earlier years can provide a reason to visit today.

Stores
Merchandise

Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questions Does your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website

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