Free consultation

06Build familiarity

Katene-ko

Chubu Electric Power Miraiz Co., Inc.

  • Manufacturing
  • Apps

YataLogic’s analysis

The key point of this case

Turning instructions from a company into time spent playing together under shared family rules can make energy saving easier to remember as a shared experience.

From official information

Officially documented uses

  • Comics, videos, wallpapers and coloring sheets.
  • Games that respond to touch.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

  • Comics, videos, wallpapers and coloring sheets.
  • Games that respond to touch.

Application ideas from YataLogic

How could another business apply this?

Turn difficult behavior changes into short games families or teams solve together, leaving a character response and a record or wallpaper on completion.

Where is it used?

  • • Comics, videos, wallpapers and coloring sheets.
  • • Games that respond to touch.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Other roles of the same character

01Get noticed

Katene-ko

Chubu Electric Power Miraiz

Katene

Government & public services

YataLogic’s analysisReach families at partner facilities through play and experiences beyond checking bills.

  • Web
  • Apps
  • Community

Check the situation at the time of publication

Explore the case

Related cases

06Build familiarity

Delimaru.

Mitsubishi Motors Corporation

Manufacturing

YataLogic’s analysisBecause the vehicle and character share a facial expression and personality, attachment to the owned vehicle may connect with familiarity toward the character.

  • Web
  • SNS
  • Advertising
Explore the case

06Build familiarity

Kakukaku Shikajika

Daihatsu Motor Co., Ltd.

Manufacturing

YataLogic’s analysisVisitors walk around, look inside vehicles and make discoveries, turning waiting time into a physical family experience. Souvenirs received after a discovery and calendars used at home become reminders of the visit.

  • Merchandise
Explore the case

06Build familiarity

Michelin Man

Nihon Michelin Tire Co., Ltd.

Manufacturing

YataLogic’s analysisBecause the body is made from the product itself, seeing the character can readily bring people back to their memory of tires.

  • Advertising
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website
← Back to all case studies