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01Get noticed

Katene-ko

Chubu Electric Power Miraiz

Katene

  • Government & public services
  • Web
  • Apps
  • Community

Check the situation at the time of publication

YataLogic’s analysis

The key point of this case

Reach families at partner facilities through play and experiences beyond checking bills.

From official information

Officially documented uses

  • Appears on meter-reading leaflets, the member website, videos, comics and games.
  • Links with energy-saving initiatives and local family experiences for limited periods.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Reach families at partner facilities through play and experiences beyond checking bills.

Application ideas from YataLogic

How could another business apply this?

Turn specialist information into a monthly quiz and publish it jointly with a nearby facility.

Where is it used?

  • • Appears on meter-reading leaflets, the member website, videos, comics and games.
  • • Links with energy-saving initiatives and local family experiences for limited periods.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing / initiatives are time-limited

Other roles of the same character

06Build familiarity

Katene-ko

Chubu Electric Power Miraiz Co., Inc.

Manufacturing

YataLogic’s analysisTurning instructions from a company into time spent playing together under shared family rules can make energy saving easier to remember as a shared experience.

  • Apps
Explore the case

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YataLogic’s analysisFire stations, schools, families and local organizers distribute a common face.

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Pipo-kun

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YataLogic’s analysisBring multiple policing topics together and into family entertainment, learning materials and community events.

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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