01Get noticed

Kakukaku Shikajika

Daihatsu

Daihatsu brand and vehicle models

Manufacturing
Web
Merchandise

YataLogic’s analysis

The key point of this case

Dealerships nationwide and printed items in homes become recurring points of exposure.

From official information

Officially documented uses

Maintains an official fan site, archive and digital materials.
Appears on dealer giveaways, monthly calendars and memo sheets.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Dealerships nationwide and printed items in homes become recurring points of exposure.

Application ideas from YataLogic

How could another business apply this?

Distribute monthly point-of-purchase materials featuring the same character from headquarters to every location.

Where is it used?

• Maintains an official fan site, archive and digital materials.
• Appears on dealer giveaways, monthly calendars and memo sheets.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

New contacts
Advertising recognition
Correct brand identification
Character awareness

Sources

View the official page (opens in a new tab)www.daihatsu.co.jp

Source checked: 2026-09-01

Status documented in the source: Ongoing

Other roles of the same character

06Build familiarity

Kakukaku Shikajika

Daihatsu Motor Co., Ltd.

Manufacturing

YataLogic’s analysisVisitors walk around, look inside vehicles and make discoveries, turning waiting time into a physical family experience. Souvenirs received after a discovery and calendars used at home become reminders of the visit.

Merchandise

Explore the case

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questions Does your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website

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