01Get noticed

Yanbo and Mabo

Yanmar Holdings

Yanmar Group

  • Manufacturing
  • SNS
  • Merchandise

YataLogic’s analysis

The key point of this case

Participants and other industries bring the industrial and agricultural machinery manufacturer to different audiences.

From official information

Officially documented uses

  • Appears in public voting on a new design, museums and social media.
  • Expands intellectual property activities through contemporary art, animation and merchandise.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Participants and other industries bring the industrial and agricultural machinery manufacturer to different audiences.

Application ideas from YataLogic

How could another business apply this?

Ask customers and employees to choose from three poses for the next trade show.

Where is it used?

  • • Appears in public voting on a new design, museums and social media.
  • • Expands intellectual property activities through contemporary art, animation and merchandise.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing / ninth generation introduced in 2024

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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