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01Get noticed

Toyota Kumakichi

TOYOTA GAZOO Racing

Motorsports

  • Manufacturing
  • Merchandise

YataLogic’s analysis

The key point of this case

Create an introduction to the team through photos and belongings, including for people accompanying race spectators.

From official information

Officially documented uses

  • Appears at races, motor shows and photo spots.
  • Extends to official merchandise and giveaways for children.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Create an introduction to the team through photos and belongings, including for people accompanying race spectators.

Application ideas from YataLogic

How could another business apply this?

Provide one photo spot and a QR code bearing the company name at a specialist event.

Where is it used?

  • • Appears at races, motor shows and photo spots.
  • • Extends to official merchandise and giveaways for children.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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