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06Build familiarity

Sujacky

DoubleTree by Hilton Kyoto Station

  • Regions & tourism
  • Other

YataLogic’s analysis

The key point of this case

Aligning the place of the stay, the hotel’s symbol and the character’s origins may provide a cue for recalling the visit.

From official information

Officially documented uses

Created for the hotel’s second anniversary as a small guardian bird inspired by Kyoto’s Suzaku. Brings the brand’s chocolate chip cookie, welcoming story and official coloring sheets into one world.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Created for the hotel’s second anniversary as a small guardian bird inspired by Kyoto’s Suzaku. Brings the brand’s chocolate chip cookie, welcoming story and official coloring sheets into one world.

Application ideas from YataLogic

How could another business apply this?

Create a character that symbolizes the facility’s relationship with its surroundings and shares the story behind the reason to visit.

Where is it used?

Created for the hotel’s second anniversary as a small guardian bird inspired by Kyoto’s Suzaku. Brings the brand’s chocolate chip cookie, welcoming story and official coloring sheets into one world.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

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Kumamon

Kumamoto Prefecture

Regions & tourism

YataLogic’s analysisResidents can support the character as their own representative or companion, accumulating shared local experiences.

  • Web
  • SNS
  • Events
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Gunma-chan

Gunma Prefecture

Regions & tourism

YataLogic’s analysisMemories accumulate through an emotional ritual residents can celebrate every year, rather than through an administrative anniversary.

  • SNS
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Chiba-kun

Chiba Prefecture

Regions & tourism

YataLogic’s analysisWhen diverse groups can involve the character in their own activities, rather than only the local government using it, a sense of shared ownership may develop more readily.

  • Other
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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