01Get noticed

Nyaran

Recruit

Jalan

  • Regions & tourism
  • Apps
  • SNS
  • Advertising
  • Products & packaging
  • Transport & outdoor media

Check the situation at the time of publication

YataLogic’s analysis

The key point of this case

Create entrances to travel reservations through destinations, stations and users’ photographs.

From official information

Officially documented uses

  • Appears as a traveling character in destination photos, official social media and commercials.
  • Makes limited-time appearances at station fairs, in photo apps and on confectionery products.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Create entrances to travel reservations through destinations, stations and users’ photographs.

Application ideas from YataLogic

How could another business apply this?

Distribute photo frames featuring local landmarks and encourage posts that include the store name.

Where is it used?

  • • Appears as a traveling character in destination photos, official social media and commercials.
  • • Makes limited-time appearances at station fairs, in photo apps and on confectionery products.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing / limited-period initiative

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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