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01Get noticed

Shimanekko

Shimane Prefecture / Shimane Tourism Federation

Shimane tourism promotion

  • Regions & tourism
  • Products & packaging
  • Events

YataLogic’s analysis

The key point of this case

Local businesses and appearance venues carry Shimane into their own touchpoints.

From official information

Officially documented uses

  • A photo-friendly “home” in the prefectural government lobby hosts monthly appearances.
  • Extends to appearances outside the prefecture, local businesses’ products and character events.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Local businesses and appearance venues carry Shimane into their own touchpoints.

Application ideas from YataLogic

How could another business apply this?

Prepare a reception photo spot and seasonal images for member stores together.

Where is it used?

  • A photo-friendly “home” in the prefectural government lobby hosts monthly appearances.
  • Extends to appearances outside the prefecture, local businesses’ products and character events.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing / events held in 2026

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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