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01Get noticed

Kumamon

Kumamoto Prefecture

Kumamoto Prefecture promotion

  • Regions & tourism
  • Web
  • Products & packaging
  • Events
  • Transport & outdoor media

YataLogic’s analysis

The key point of this case

Local businesses’ products and sales floors become distributed media for Kumamoto.

From official information

Officially documented uses

  • About 300 licensed illustrations extend to products, packaging, signs and websites.
  • Appears at a permanent base and events around the country, with videos also released in 2026.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Local businesses’ products and sales floors become distributed media for Kumamoto.

Application ideas from YataLogic

How could another business apply this?

Give three business partners use-specific images and post copy for simultaneous exposure.

Where is it used?

  • About 300 licensed illustrations extend to products, packaging, signs and websites.
  • Appears at a permanent base and events around the country, with videos also released in 2026.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

Other roles of the same character

06Build familiarity

Kumamon

Kumamoto Prefecture

Regions & tourism

YataLogic’s analysisResidents can support the character as their own representative or companion, accumulating shared local experiences.

  • Web
  • SNS
  • Events
Explore the case

02Be remembered

Kumamon

Kumamoto Prefecture

Regions & tourism

YataLogic’s analysisPresent the Kumamoto Prefecture name together with the character name in products and tourism guidance.

  • Web
  • Events

Includes historical examples

Explore the case

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YataLogic’s analysisCreate entrances to travel reservations through destinations, stations and users’ photographs.

  • Apps
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Hikonyan

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Regions & tourism

YataLogic’s analysisHost venues and product businesses become communicators for Hikone in their own regions.

  • Events

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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