YataLogic’s analysis
The key point of this case
Picture books, coloring sheets, quizzes and events provide touchpoints that children can engage with differently as their age and development change.
From official information
Officially documented uses
- Printed and digital picture books for parents and children.
- An ongoing world in which trains are family members and friends.
Roles identified by YataLogic
The character’s job
- Printed and digital picture books for parents and children.
- An ongoing world in which trains are family members and friends.
Application ideas from YataLogic
How could another business apply this?
For services with many families, vary touchpoints by age: read-aloud stories for young children, quizzes and crafts for elementary school children, and shareable content for parents.
Where is it used?
- • Printed and digital picture books for parents and children.
- • An ongoing world in which trains are family members and friends.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.keio.co.jp