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02Be remembered

Kumamon

Kumamoto Prefecture

  • Regions & tourism
  • Web
  • Events

Includes historical examples

YataLogic’s analysis

The key point of this case

Present the Kumamoto Prefecture name together with the character name in products and tourism guidance.

From official information

Officially documented uses

Used at events and on the prefecture’s official website.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Repeatedly connect the character with the brand name, value offered and situations in which it is needed.

Application ideas from YataLogic

How could another business apply this?

Present the Kumamoto Prefecture name together with the character name in products and tourism guidance.

Where is it used?

Used at events and on the prefecture’s official website.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Delayed brand recall
  • Correct brand attribution
  • Recall of product/service features
  • Recall of use situations

Sources

Source checked: 2026-09-08

Other roles of the same character

01Get noticed

Kumamon

Kumamoto Prefecture

Kumamoto Prefecture promotion

Regions & tourism

YataLogic’s analysisLocal businesses’ products and sales floors become distributed media for Kumamoto.

  • Web
  • Products & packaging
  • Events
Explore the case

06Build familiarity

Kumamon

Kumamoto Prefecture

Regions & tourism

YataLogic’s analysisResidents can support the character as their own representative or companion, accumulating shared local experiences.

  • Web
  • SNS
  • Events
Explore the case

Related cases

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Colonel Sanders

KFC

Food & dining

YataLogic’s analysisKeep the figure together with the product and storefront, presenting them together through purchase.

  • Web
  • Stores
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02Be remembered

Okaimono Panda

Rakuten

Retail & e-commerce

YataLogic’s analysisCarries the same character across shopping and payment touchpoints, repeating the Rakuten name.

  • Web
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02Be remembered

GEICO Gecko

GEICO

Finance & insurance

YataLogic’s analysisRepeatedly presents the appearance and company name together as a cue for recalling the insurer’s name.

  • Other
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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