06Build familiarity

Homes-kun / AI Homes-kun

LIFULL Co., Ltd.

  • Real estate & housing
  • Other

YataLogic’s analysis

The key point of this case

By continuing to check and suggest new listings after receiving the initial preferences, the character can more easily develop a relationship resembling an agent who understands the user’s circumstances and keeps searching throughout a lengthy decision process.

From official information

Officially documented uses

  • AI Homes-kun receives users’ housing preferences and recommends properties.
  • After users share their preferences, it continues checking new listings and notifies them of suitable properties.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Continue checking properties after asking about preferences, and alert users to new candidates during their housing search.

Application ideas from YataLogic

How could another business apply this?

For services with long consideration periods, let the character carry forward users’ preferences, decision history and next steps. Give it concrete responsibilities such as ongoing checks and milestone notifications, alongside friendly conversation.

Where is it used?

  • AI Homes-kun receives users’ housing preferences and recommends properties.
  • After users share their preferences, it continues checking new listings and notifies them of suitable properties.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Source checked: 2026-09-08

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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