YataLogic’s analysis
The key point of this case
Family and companion stories remain accessible outside the housing-search period. This may help sustain a relationship with the character beyond functional explanations of an infrequently used service.
From official information
Officially documented uses
The official character page provides profiles and a relationship chart for SUUMO, Sumomi, SUUMO Papa, SUUMO Mama, Don SUUMO and others.
See the official sources used ↓Roles identified by YataLogic
The character’s job
The official character page provides profiles and a relationship chart for SUUMO, Sumomi, SUUMO Papa, SUUMO Mama, Don SUUMO and others.
Application ideas from YataLogic
How could another business apply this?
For infrequently used services, provide short stories that maintain contact when people are not searching or contracting. Refer back to earlier stories instead of resetting the character’s settings in each advertisement.
Where is it used?
The official character page provides profiles and a relationship chart for SUUMO, Sumomi, SUUMO Papa, SUUMO Mama, Don SUUMO and others.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend