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01Get noticed

Button-chan

Shimada Denki Seisakusho

Elevator interface equipment / OSEBA

  • Manufacturing
  • Products & packaging
  • Events
  • Merchandise

YataLogic’s analysis

The key point of this case

Turn specialist components into a button-pressing experience that reaches general visitors and everyday belongings.

From official information

Officially documented uses

  • Guides factory tours, OSEBA visits and off-site events.
  • Appears as plush toys, button products, T-shirts and stickers.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Turn specialist components into a button-pressing experience that reaches general visitors and everyday belongings.

Application ideas from YataLogic

How could another business apply this?

Create a one-minute product experience with tabletop displays and stickers explaining how to try it.

Where is it used?

  • • Guides factory tours, OSEBA visits and off-site events.
  • • Appears as plush toys, button products, T-shirts and stickers.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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