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06Build familiarity

Kuroneko and Shironeko

Yamato Group

  • Transport & logistics
  • Web
  • Products & packaging

YataLogic’s analysis

The key point of this case

Linking repeated delivery completion with the same two characters’ responses can make the encounter more likely to remain as a reassuring memory.

From official information

Officially documented uses

Official characters used since 1991 appear on websites, wallpapers and merchandise. The two characters celebrate when a delivery change is completed, providing a consistent response within delivery procedures.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Official characters used since 1991 appear on websites, wallpapers and merchandise. The two characters celebrate when a delivery change is completed, providing a consistent response within delivery procedures.

Application ideas from YataLogic

How could another business apply this?

For recurring visits or delivery services, provide brief responses at consistent points during application, progress and completion.

Where is it used?

Official characters used since 1991 appear on websites, wallpapers and merchandise. The two characters celebrate when a delivery change is completed, providing a consistent response within delivery procedures.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Other roles of the same character

01Get noticed

Kuroneko and Shironeko

Yamato Group

TA-Q-BIN and other services

Transport & logistics

YataLogic’s analysisLet people encounter the characters in conversations and food aisles even on days when they do not send parcels.

  • Web
  • SNS
  • Merchandise

Check the situation at the time of publication

Explore the case

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06Build familiarity

Suica Penguin

East Japan Railway Company

Transport & logistics

YataLogic’s analysisNatural daily contact during commuting is combined with collecting images by using stations, owning calendars and products, and looking back at earlier designs.

  • Transport & outdoor media
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06Build familiarity

Ico-chan the Platypus

West Japan Railway Company

Transport & logistics

YataLogic’s analysisRepeated use of a transit card is complemented by an annual birthday celebration, anniversary events, collectibles and photo experiences.

  • Other
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06Build familiarity

Bear Do

AIRDO Co., Ltd.

Transport & logistics

YataLogic’s analysisTouchpoints form a sequence: meet the character while traveling, take a photo, obtain travel items, and keep using them after returning home.

  • Other
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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