YataLogic’s analysis
The key point of this case
The character’s formative experience and the user’s own act of sending a letter share the same theme.
From official information
Officially documented uses
In the official backstory, a letter encouraged the character while ill as a child, inspiring it to become a postal worker. Pages for parents and children connect this with experiences of writing, playing and delivering letters.
See the official sources used ↓Roles identified by YataLogic
The character’s job
In the official backstory, a letter encouraged the character while ill as a child, inspiring it to become a postal worker. Pages for parents and children connect this with experiences of writing, playing and delivering letters.
Application ideas from YataLogic
How could another business apply this?
Build a character’s formative experience around an action that real customers take.
Where is it used?
In the official backstory, a letter encouraged the character while ill as a child, inspiring it to become a postal worker. Pages for parents and children connect this with experiences of writing, playing and delivering letters.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.post.japanpost.jp