01Get noticed

Kenketsu-chan

Ministry of Health, Labour and Welfare / Japanese Red Cross Society

Blood donation awareness

  • Medicine & health
  • Merchandise

YataLogic’s analysis

The key point of this case

Enable local governments, blood centers and supporters to communicate the message in their regions.

From official information

Officially documented uses

  • Officially distributes usage rules, design files and regional poses.
  • Appears at donation venues, local initiatives, on stickers and in examples of overseas communications.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Enable local governments, blood centers and supporters to communicate the message in their regions.

Application ideas from YataLogic

How could another business apply this?

Headquarters creates poses and example wording for branches and partners to use with their local area names.

Where is it used?

  • • Officially distributes usage rules, design files and regional poses.
  • • Appears at donation venues, local initiatives, on stickers and in examples of overseas communications.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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