04Make action easier

Kenketsu-chan

Japanese Red Cross Society

  • Medicine & health
  • Web
  • Events

YataLogic’s analysis

The key point of this case

Represents an abstract shortage through bodily conditions. Real-time linkage with stock levels is unverified.

From official information

Officially documented uses

Used to guide people from checking blood-donation information to booking and registration, connecting them with venue staff or Love Blood guidance.

See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

“A blood shortage does not feel personally relevant. I do not know the participation criteria.”

Roles identified by YataLogic

The character’s job

Visualize blood and mutual assistance through character settings and states

Application ideas from YataLogic

How could another business apply this?

Turning an invisible shortage into a change of state can communicate need intuitively.

Where is it used?

Official website, campaigns and venues

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Start rate
  • Form/procedure completion rate
  • Drop-off rate
  • Human handoff rate

Sources

Source checked: 2026-09-01

Status documented in the source: Currently in use (checked September 2026)

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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