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06Build familiarity

Orutan and Shia

Hotel Okura Kobe

  • Regions & tourism
  • Merchandise

Check the situation at the time of publication

YataLogic’s analysis

The key point of this case

They can be remembered as staff who welcomed guests during their stay, rather than as decoration.

From official information

Officially documented uses

  • Orutan is a bell captain and Shia is a front-desk staff member in the accommodations department.
  • Orutan plush toys are available for purchase at the hotel.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Orutan is a bell captain and Shia is a front-desk staff member in the accommodations department. Plush toys wearing hotel uniforms are sold on-site as souvenirs of the stay.

Application ideas from YataLogic

How could another business apply this?

Assign welcoming, guiding and seeing guests off as jobs, and clarify how responsibilities are shared with real staff.

Where is it used?

  • Orutan is a bell captain and Shia is a front-desk staff member in the accommodations department.
  • Orutan plush toys are available for purchase at the hotel.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Source checked: 2026-09-08

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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